Communication and PR
Public Relations is managing the company’s relations with the environment. PR is what others say about an organization as opposed to advertising which is what the company says about itself. In the economy of the twenty-first century, information is the most valuable, and only companies that efficiently manage communication can operate on the market. And for this you need a well-planned strategy consistent with the mission and vision of the company.
A good public relations strategy involves taking the media under the proverbial magnifying glass. We monitor all media, from the Internet to the press, radio and TV. In addition, we observe social media and internet forums. Active and continuous monitoring allows for an objective assessment of the company’s position, and also enables quick reaction in difficult situations.
An important element of effective communication management is not only the skillful response to a crisis, but above all, anticipating dangers. By conducting a detailed analysis of the company’s situation, we recognize and indicate potential communication threats. We counteract crises by preparing an appropriate action plan.
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